Value creation
Building Brands
Value pricing
Healthy systems profits to drive market share
Diversify …. Occasions, packages, prices…
Differentiation
Our products (Packages, services) should reflect the value of our Brands (differentiation).
We need segmented execution to maximize capturing Value.
Channel Diversification
Independency from one Package(s).
Package differentiation against competition
Independency from a single Brand , Between segments (channels, zones, SEL….), Between Occasions (purchasing / consumption)
Understand the value between different brands
Execute against the different occasions (purchasing / consumption) by segment (channels, outlets, “distribution centers ??) Including packages roles.
Limit the business talk about price and focus on increased value.
The Strategy ( Tactics and activities) should be reflected in a segmented standard for execution (The picture of success).